Even those who brand others need branding themselves. Inspired by their recent website redesign, 2 Fish Co needed their client-facing documents and social communication to reflect that same identity for consistency and brand recognition. A grid system was set up for all marketing guides and proposal templates in order to create a cohesive collateral collection; Smaller, take-home documents were created to showcase select work; and finally, socials graphics and emails were designed with the same energy and illustrations as the rest of the brand.