As an emerging food hall, 8th Street Eateries wanted to develop a diverse collection of branded menus to create a unique dining experience. By tailoring design elements, color palettes, and typography to suit the personality of each menu, they were transformed them into authentic and compelling brands. A pattern incorporating a selective collection of design elements from each brand was utilized across print materials, food packaging, and even interior decorating to create a cohesive brand for the food hall itself.