Ghost Kitchen Identities
8th Street Eateries (Food Hall)
Branding, Packaging, Digital Media
8th Street Eateries, an emerging food hall, needed to develop branded menus for each of their ghost kitchens.
Design distinct brand identities for each vendor, reflecting individual personalities. Additionally, develop a design system for the identities to cohesively live together in the food hall.
Designed complete brand identities for 6 vendors—logos, color palettes, illustrations, and patterns—each tailored to their concept while maintaining a family-friendly appeal. Created a signature pattern incorporating design elements from all vendors to be used across packaging, digital media, signage, and interior decor to establish the food hall's collective identity.
Each vendor received a distinct brand identity, while the overall design system successfully unified the food hall's visual presence across all customer touchpoints, creating both individual vendor recognition and a memorable collective brand experience for 8th Street Eateries.
Credit to my Creative Co-Conspirators:
Adam Rossi (Art Direction)
