Cool Attitudes Brand Expression
Cool Attitudes (Premium Cocktail Mixers)
Branding, Iconography, Print, Digital Media, Illustration
Following a logo redesign, Cool Attitudes needed a comprehensive brand overhaul across all materials that would feel as premium as their cocktail mixers while remaining flexible enough to showcase multiple beverage brand partners.
Develop a sophisticated, restrained visual system using a dark base and refined typography that would allow drink imagery and partner logos to take center stage. Use subtle gradients and minimal line accents to create a polished, premium aesthetic that differentiates Cool Attitudes in the beverage market.
Built a complete brand system including redesigned sales materials, event collateral, social media templates, and comprehensive brand guidelines. Created a custom iconography set derived from the logo's lime wedge and developed cocktail illustrations with signature line accents to expand the visual asset library while maintaining the minimal, premium aesthetic.
Delivered a cohesive visual system that elevated the multi-million dollar brand and streamlined execution for ongoing events and sales pitches. The sophisticated design successfully positioned Cool Attitudes as a premium mixer brand while providing the flexibility to feature partner brands seamlessly.
Credit to my Creative Co-Conspirators:
Taylor Holloway (Creative Direction)
