★ AWARD WINNING (2023 ADDY)
Campground Creative Brand
Campground Creative (Web Agency for Campsites)
Branding, Iconography, Digital Media, Illustration, Print
Campground Creative, a subsidiary of a web agency, was intended to solve the frustration of outdated, poorly maintained campground websites. The brand needed to be designed to feel approachable and purpose-built for this audience.
Make a modern, friendly brand without alienating its target audience by being too tech-focused. Being a subsidiary, Campground Creative would rely heavily on stock photography; this means the branding needs to uniquely and cohesively house imagery.
Developed the brand's visual system, including logo, colors, type, iconography, and illustration. CC was crafted to feel playful but purposeful, encouraging an approachable feeling across digital and print applications.
Campground Creative now has a cohesive brand identity that caters to its audience. Icons and type capture the fun energy of the brand, able to turn stock imagery into unique media.
Credit to my Creative Co-Conspirators:
Adam Rossi (Creative Direction)
