Conference Collateral — Bookmark, Lanyard Name Tag, Schedule, Sticker

FG23 Conference

Fellowship in the Gospel (Local Christian Conference)

Print, Digital Media, Illustration

ROLE: ART DIRECTOR

ROLE: ART DIRECTOR

BRIEF

BRIEF

Following a recent brand refresh, the Fellowship in the Gospel Conference needed updated attendee materials, social graphics, website, and signage that would work cohesively with their new brand identity.

STRATEGY

STRATEGY

Develop a visual system that would add visual interest and depth to the nearly monochromatic brand palette. Create a unifying pattern inspired by art deco's simple, elegant structure that could incorporate meaningful imagery and work flexibly across multiple applications.

CREATIVE

CREATIVE

Designed a signature, art deco-inspired pattern woven with imagery representing previous conference themes and the life of Jesus. Applied this pattern system across print materials for attendees, social media graphics, website redesign, and event signage to create a cohesive visual experience.

OUTCOME

OUTCOME

The pattern system successfully brought visual richness to the minimalist brand, creating a distinctive conference identity that honored both the organization's history and spiritual focus while unifying all materials across digital and physical touchpoints.

Attendee Freebies — Notebook, Sticker, Bookmark

Attendee Freebies — Notebook, Sticker, Bookmark

Lanyard Name Tags

Lanyard Name Tags

Website

Website

Social Graphics

Social Graphics

Conference Brand Pattern

Conference Brand Pattern

Pattern Icon based on 2013 Conference

Pattern Icon based on 2013 Conference

Pattern Icon based on 2015 Conference

Pattern Icon based on 2015 Conference

Pattern Icon based on 2019 Conference

Pattern Icon based on 2019 Conference

Gabba Graphics

Gabba
Graphics