National Restaurant Association Tradeshow
CS Group (Beverage Distributer)
Tradeshow Booth, Digital, Print
CS Group needed a standout trade show booth for the National Restaurant Association that would showcase their beverage portfolio, facilitate high-volume product sampling, and create opportunities for meaningful sales conversations with 65,000+ attendees.
Design an immersive, appetizing environment that would draw attendees in, encourage them to stay and sample products, and create natural touchpoints for the sales team to engage visitors across multiple brand offerings.
Edited photography to enhance appetite appeal, designed promotional materials highlighting the beverage portfolio, and prepared all print-ready files for large-format booth graphics. Ensured visual cohesion across the two-story booth including the main bar with margarita taps, second-floor lounge, and conference spaces.
The booth successfully served over 20,000 margaritas throughout the show. The inviting, conversation-friendly design enabled the sales team to make significant industry connections with attendees while the immersive environment encouraged extended engagement and product exploration.
Booth Final Renders:
Credit to my Creative Co-Conspirators:
Taylor Holloway & Sarah Tenson (Creative Direction)
Evan Hatmaker (Video & Photography)
