PepsiCo Sales Presentation

PepsiCo (Beverage Distributor)

Presentations, Print

ROLE: ART DIRECTOR

ROLE: ART DIRECTOR

BRIEF

BRIEF

PepsiCo needed a data-backed presentation for their national sales team in order to support selling a variety of different beverage brands. The deck had to communicate relevant trends, data, and product line value.

STRATEGY

STRATEGY

Align the deck visually with other PepsiCo presentations in order that it might be both a standalone deck and a resource to pull slides from for other presentations. The approach prioritized clarity for pitch storytelling.

CREATIVE

CREATIVE

Development of the full presentation library: defining layouts, building graphs, editing imagery, developing title slides, and expanding on the existing visual language of PepsiCo and its allied brands.

OUTCOME

OUTCOME

Pepsico now had a scalable library of presentation slides that held insights, product storytelling, and category trends. Complex information became easier to navigate, customize, and present in real time.

Sketches for Various Trend Slides (See next image)

Sketches for Various Trend Slides (See next image)

Various Trend Slides

Various Trend Slides

Title Slide for Consumer Trends & Insights

Title Slide for Consumer Trends & Insights

Various Title Slides

Various Title Slides

Demand For Quality Drinks Slide (includes sketch)

Demand For Quality Drinks Slide (includes sketch)

Juice Brand Overview Slide

Juice Brand Overview Slide

Various Slides

Various Slides

Customer Highlights Slide

Customer Highlights Slide

Title Slide for Mixology

Title Slide for Mixology

Various Slides

Various Slides

Zero-Proof Cocktails Trends Slide

Zero-Proof Cocktails Trends Slide

Linkedin Promotion Slide

Linkedin Promotion Slide

Cocktails & Cola Trends Slide

Cocktails & Cola Trends Slide

Individual Product Highlight Slides & Related Mixology Slides

Individual Product Highlight Slides & Related Mixology Slides

Gabba Graphics

Gabba
Graphics